You use Gong as conversation intelligence for coaching and talk tracks, not as a pile of recordings. Meeting-to-opportunity conversion lifted 20%.
I'm Michael Thomas Zajac. Hermosa Beach. I owned the Gong implementation at Intertrust.
What was broken?
Meetings can fill a week and still produce no opportunity. Recordings without coaching stay recordings. Talk tracks that never get pulled from the calls do not change conversion.
What did I build?
Conversation intelligence for coaching and talk tracks. The job was not a Gong install. It was making the calls usable so a manager could coach and a rep could run a better track.
The rest of the proof is on Work.
What is the number?
20% lift in meeting-to-opportunity conversion.
What should you do Monday?
Pick one talk track. Pull one call. Coach one rep on that track. If Gong is only a library, you do not have conversation intelligence yet.